2013 Holland America Cruises
Holland America Line, with 137 years of experience, is recognized as the
undisputed leader in the cruise industry’s premium segment. Holland
America Line’s fleet of 15 ships offers more than 500 cruises to 350
ports in more than 100 countries, territories or dependencies. Two- to
110-day itineraries visit all seven continents and highlights include
Antarctica, South America, Australia/New Zealand and Asia voyages; a
Grand World Voyage; and popular sailings to ports in the Caribbean,
Bermuda, Alaska, Mexico, Canada/New England, Europe and Panama Canal.
As part of its social responsibility initiative, the leading premium
cruise line contributes over a million dollars each year in cash,
in-kind shipboard events and useable goods to a broad range of
charitable organizations nationally and internationally. Additionally,
the line provides over 2,000 reduced-fare cruises annually to support
charitable fundraising events throughout the United States and Canada.
The innovative On Deck for the Cure program has raised more than $2
million in donations to Susan G. Komen for the Cure.
Over the course of the company’s long history Holland America Line has
carried more than 11 million passengers from Europe to the New World and
to vacation destinations across the globe.
Providing Passage to the New World
Holland America Line was founded in 1873 as the Netherlands-America
Steamship Company (NASM), a shipping and passenger line. Because it was
headquartered in Rotterdam and provided service to the Americas, it
became known as Holland America Line. The company's first ocean liner
was the Rotterdam, which sailed its maiden voyage from the Netherlands
to New York City on Oct. 15, 1872. The one-way voyage took 15 days.
Following that first voyage, Holland America Line has seen a series of
benchmark moments in its history.
•By its 25th anniversary, Holland America Line owned a fleet of six
cargo and passenger ships, and also provided service between Holland and
the Dutch East Indies via the newly constructed Suez Canal.
•The line was a principal carrier of immigrants from Europe to the
United States until well after the turn of the century, carrying 850,000
to new lives in the New World.
•In 1895, the company offered its first vacation cruise; its second
leisure cruise, from New York to the Holy Land, was in 1910.
•In 1971, Holland America Line suspended its transatlantic passenger
trade and turned to offering cruise vacations full time.
•In 1989, Holland America Line Inc. became a wholly owned subsidiary of
Carnival Corp., the largest cruise company in the world.
Compelling Worldwide Itineraries
Holland America Line’s fleet of 15 ships offers nearly 500 cruises to
more than 320 ports. Two- to 108-day itineraries visit all seven
continents, including Antarctica, South America, Australia/New Zealand
and Asia voyages; a Grand World Voyage; and popular sailings to ports in
the Caribbean, Alaska, Mexico, Canada/New England, Europe and Panama
In the 2006 Portrait of Affluent Travelers survey by Yesawich,
Pepperdine, Brown and Russell, Holland America Line topped the list of
cruise lines sought after by affluent leisure travelers. Fleetwide, the
company features Signature of Excellence enhancements, totaling more
than $525 million, that showcase the Culinary Arts Center presented by
Food & Wine magazine — a state-of-the-art onboard show kitchen where
more than 60 celebrated guest chefs and experts provide cooking
demonstrations and classes — Explorations Café powered by The New York
Times, teens-only activity areas and all new stateroom amenities
highlighted by flat-panel TVs and plush Euro-top Mariner’s Dream Beds.
With an ongoing commitment, the premium line continues to focus on
product enhancements in accommodations, service, dining, itinerary
development and enrichment programs and activities. Examples include As
You Wish dining for open seating, a new Culinary Arts Center program for
kids, and the expansion of shore activities to include private touring
options in port.
Holland America Line's Five-Star Fleet
Ship Name Delivery Passenger Capacity
ms Nieuw Amsterdam 2010 2,106
ms Eurodam 2008 2,104
ms Noordam 2006 1,918
ms Westerdam 2004 1,916
ms Oosterdam 2003 1,848
ms Zuiderdam 2002 1,916
ms Prinsendam 2002 793
ms Amsterdam 2000 1,380
ms Zaandam 2000 1,432
ms Volendam 1999 1,432
ms Rotterdam 1997 1,316
ms Veendam 1996 1,266
ms Ryndam 1994 1,258
ms Maasdam 1993 1,258
ms Statendam 1993 1,258
Holland America Tours
Holland America Line offers more than 30 CruiseTour itineraries
showcasing Alaska and Canada’s Yukon Territory. The CruiseTour division
was founded in 1948 in Fairbanks as Arctic Alaska Tours to arrange tours
and operate from Seward and Valdez by rail and bus to the interior and
by air to the Arctic. Westours, as the company became known, became a
subsidiary of Holland America in 1979 and is now part of Holland America
Line. The company also owns Westmark Hotels, the largest hotel group in
Alaska and Yukon Territory with 11 hotels in 10 communities. In May
2006, Holland America Line completed a new 135-room lodge in Denali as
well as the renovation and expansion of the Westmark Fairbanks.
Holland America Line offers cruise and CruiseTour packages ranging from
adventure shore excursions to full itinerary land tours of Alaska and
the Yukon. All CruiseTour itineraries combine a land tour and a Holland
America Line cruise. Rail tours have been offered since 1987 on board
the McKinley Explorer full-domed luxury rail cars, with service between
Anchorage, Denali National Park and Fairbanks. In 2007, Holland America
introduced the Explorer Coaches, luxury Alaska themed motor coaches that
provide space and comfort unparalleled in the industry.
In 2003, Holland America Line introduced exclusive CruiseTours to
Canada's spectacular sub arctic Kluane National Park, a UNESCO World
Heritage Site, encompassing pristine wilderness and having five of the
seven highest peaks in North America, and in 2005 added Tombstone
Territorial Park, outside of Dawson City, Yukon as an additional
Holland America Line is headquartered in Seattle, Washington.
Letter from the President:
For more than 137 years, Holland America Line has been a recognized
leader in cruising, taking our guests to exotic destinations around the
world. If you are looking for some of the most spacious and comfortable
ships at sea, award-winning service, five star dining, extensive
activities and enrichment programs and compelling worldwide itineraries,
you've come to the right place. We are committed to our mission: through
excellence, we create once-in-a-lifetime experiences, every time.
Today, Holland America Line's fleet of 15 elegant, mid-size ships offers
more than 500 sailings a year visiting all seven continents. Cruises
include both popular and less-traveled ports in the Caribbean, Bermuda,
Alaska, Europe, Mexico, South America, the Panama Canal, Australia, New
Zealand and Asia - as well as unique voyages to the Amazon, Antarctica
and our extended Grand Voyages. Along with enticing destinations, we
offer one-of-a-kind programs such as the Culinary Arts Center cooking
demonstrations, Digital Workshop powered by Windows and The Collections
of Holland America Line - specially chosen shore excursions to further
enhance our guests' appreciation and understanding of the places they
Holland America Line has a long and proud history of delivering
extraordinary vacation experiences, and with our ongoing $566-million
Signature of Excellence® commitment, that experience is now better than
ever. Signature of Excellence enhancements encompass virtually every
area of our ships and range from new facilities and public spaces to
added services and amenities.
Innovative programs and superior amenities have consistently placed us
among the highest-rated premium cruise lines, earned us the prestigious
Five Star Diamond Award from The American Academy of Hospitality
Sciences and one of the highest rates of repeat guests in the industry.
We are very proud of these achievements and look forward to exceeding
guests' expectations in every aspect of our operation.
Holland America Line also continues to set new standards for
environmental leadership. Through hard work and dedication, Holland
America Line earned its ISO 14001 certification in June 2006. As the
internationally recognized standard for environmental management, ISO
14001 encompasses virtually every aspect of our ships' operations. Our
commitment to it demonstrates our belief that the safeguarding of our
guests, crews, ships and the environment in which we live and operate is
not only the right thing to do, it is essential to the successful
conduct of our business.
As part of our collective social responsibility, the company, employees,
and guests have joined together to give back to communities and
organizations around the world. Through the Ship to Shelter program,
Holland America Line collects valuable and reusable goods from ships for
donation to charities serving people in need. And together, guests and
employees have donated over $1 million through our innovative On Deck
for the Cure® shipboard walks benefiting Susan G. Komen for the Cure.
Whether it's donating shipboard items to an orphanage, cleaning up a
neighborhood park, or donating money to disaster relief, Holland America
Line and its employees share time and resources to make a difference.
Signature of Excellence is a promise from every Holland America Line
employee to our guests - a commitment to provide a truly extraordinary
experience and tremendous value. We invite you to experience our
award-winning service, extraordinary accommodations, five star dining,
entertaining onboard activities, and exotic destinations that can only
be found on a cruise with Holland America Line. We look forward to
welcoming you aboard.
Offering you my signature of excellence,
President and Chief Executive Officer